Urbanist & Co-Founder - Blossity
Looks at the topic of “Covid-19 and The City as a Campus: Shifting Purpose in Corporate Real Estate
From the perspective of an urbanist, Jorick Beijer looks at the topic of “Covid-19 and The City as a Campus: Shifting Purpose in Corporate Real Estate”. According to the latest KPMG Outlook, 69% of the CEO’s say they will be downsizing office space. How can we turn this redundant square meters into spaces for good.
Jorick Beijer is an urbanist and co-founder of Blossity, which he founded in 2013 together with social scientist Marije Blok. Today Blossity is a campus and city-making consultancy, working globally from an old petroleum headquarters in The Hague.
At Blossity we turn trends into tactics for pioneering corporates, consumer brands and city governments. Our focus is on mixed-use placemaking, simply because that’s where people thrive. Ongoing work includes the EMEA HQ for Nike, the Global HQ of Siemens Healthineers and Brainport Smart District.
Over the last few years Jorick has been Director and driving force behind The Class of 2020, Europe’s leading industry think tank on campuses and innovation districts. Jorick is a visiting studio teacher at Delft University of Technology and a global keynote speaker on cities, investment and innovation.